The Vision
Various posters for USAL Project, an outdoor collective focused on reconnecting urban communities with Los Angeles' natural terrain through guided experiences. The visual system needed to bridge functionality with environmental consciousness while maintaining accessibility for participants across all skill levels.
The Strategy
To develop and maintain USAL's unique visual language that captured the intersection of physical movement and geological awareness. The approach combined distressed typography with topographic elements and analog textures to create promotional materials that felt both contemporary and tactile.
The Result
Final deliverables that communicate the experiential nature of USAL's programming while maintaining the distinct aesthetic that resonates with LA's outdoor culture.
Programs Used
Adobe Photoshop
Adobe Lightroom
