The Vision
The 2026 VoT Summit was Voters of Tomorrow's largest event to date, engaging nearly 500,000 people nationwide with over 310,000 livestream viewers. The visual identity needed to match that scale while staying grounded: a "dive bar x folk festival" approach to civic organizing that felt grassroots and communal rather than polished or corporate.
The Strategy
The client provided the "dive bar x folk festival" phrase and a moodboard. From there, the work was translating that direction into a full visual system: typography, color, materials, and imagery that could hold together across dozens of touchpoints for a multi-day activation. Every application needed to feel authentic to a young, first-time-voter audience, not top-down or corporate.
The Result
An event identity system spanning 20+ applications across large-format and experiential touchpoints, including signage, banners, a step-and-repeat, activation graphics, on-screen elements, and branded merch. Produced under real client deadlines and rush print turnarounds. Attendees and organizers cited the atmosphere and creative team among the highlights of the event.
Programs Used
Adobe Illustrator
Adobe Photoshop
Deliverables
Brand Identity
Logo System
Typography & Color
Print Collateral
Event Posters
Merchandise
The original stamp-style mark leaned rugged but generic, and lacked legibility across colors and applications, as seen in the cream version. It also buried the bird motif, an important symbol for the event, inside the distressed texture. I refined the system with a sharper, more prominent bird icon and set the wordmark in Cooper Black, a nod to 60s folk album and poster typography that reinforced the summit's overall creative direction. The result is a set of flexible lockups built for signage, merch, and digital use.
Stickers
Stamps
Buttons
A wide exploration of 'Vote for Our Future' treated as vintage ephemera, produce labels, ticket stubs, price tags, license plates, and matchbooks, each pulling directly from the dive bar x folk festival direction and giving the motto real collectible, keepsake weight.
20ft x 8ft banner
6.75ft x 2.75ft pop up banners
Postcards for VOT Post Office Activation
